We're expanding globally but trademark conflicts and cultural sensitivities threaten our brand name. How do you navigate international naming without costly mistakes like Chevy Nova?

Global naming isn't about finding a word that works everywhere—it's about finding a name that can bloom in every market. We've developed a rigorous international vetting process that goes beyond basic translation checks to understand cultural nuance, phonetic implications, and local competitor landscapes. 

Our network of in-market linguists and cultural consultants ensures your name resonates positively across regions. We conduct pre-emptive trademark screening in all target markets, not just your home territory. Rather than settling for the lowest common denominator, we craft names with built-in flexibility—strong core identities that allow for local adaptation without losing global coherence. No Nova moments on our watch. 

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