In B2B tech, 75% of buyers experience 'buyer pessimism' due to lack of differentiation. How do you create distinctive positioning in oversaturated markets?

Differentiation isn't dead; it's just gotten lazy. We don't chase the same positioning territories everyone else is fighting over. Instead, we dig deeper to unearth your genuinely unique value—the thing competitors can't copy because it's woven into your company's DNA. 

Our positioning process combines forensic competitor analysis with deep customer empathy work. We identify "positioning white spaces"—unclaimed territories where your strengths intersect with unmet customer needs. Then we craft positioning that's both distinctive and defensible, using language that cuts through the sea of sameness. No more "leading provider of innovative solutions." We create positions worth defending and stories worth sharing.