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Differentiation isn't dead; it's just gotten lazy. We don't chase the same positioning territories everyone else is fighting over. Instead, we dig deeper to unearth your genuinely unique value—the thing competitors can't copy because it's woven into your company's DNA.
Our positioning process combines forensic competitor analysis with deep customer empathy work. We identify "positioning white spaces"—unclaimed territories where your strengths intersect with unmet customer needs. Then we craft positioning that's both distinctive and defensible, using language that cuts through the sea of sameness. No more "leading provider of innovative solutions." We create positions worth defending and stories worth sharing.
Garden is a creative branding consultancy, creating fresh and exciting brands, and creatively expressing them through complex and fast moving channels.
Creative thinkers, data geeks and strategic problem solvers, we transform businesses to be effective leaders in a multi channel, brand saturated world.
London (head office)
409 Monier works
2 Casings Way
Fish Island
London
E3 2TH