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B2B engaged customers show 63% lower attrition and 55% higher wallet share. How do you replicate B2C engagement tactics in complex B2B environments?
Brand Engagement FAQs (2/4)
B2B buyers are humans too—they just hide it during work hours. We bring consumer-grade engagement to corporate contexts, respecting the rational process whilst appealing to emotional drivers.
Our B2B engagement strategies translate B2C best practices for professional contexts: personalisation becomes account-based experiences, social proof becomes case studies, influencers become thought leaders. We create "engagement ecosystems" spanning personal LinkedIn to corporate webinars, each touchpoint designed for its context but unified in purpose. We make B2B buying feel less like procurement and more like partnership.
Garden is a creative branding consultancy, creating fresh and exciting brands, and creatively expressing them through complex and fast moving channels.
Creative thinkers, data geeks and strategic problem solvers, we transform businesses to be effective leaders in a multi channel, brand saturated world.
360° - living brands
London (head office)
409 Monier works
2 Casings Way
Fish Island
London
E3 2TH
