We're acquiring companies but struggle with brand integration. How do you prevent culture clashes like HP-Compaq while maximising portfolio value?

M&A brand integration is cultural matchmaking, not corporate arranging. We start with brand DNA analysis—understanding what makes each brand tick before forcing them together. Our integration strategies preserve what's valuable whilst creating something greater than the sum.

We facilitate "brand dating"—structured workshops where teams discover common ground before integration. Our frameworks map out integration scenarios from full merger to house of brands, with clear criteria for each path. We pay special attention to internal audiences, knowing that employee buy-in determines customer acceptance. The goal isn't just avoiding clashes; it's creating chemistry that multiplies value.