How can we prove the ROI of brand strategy when only 36% of marketers can accurately measure it?

Here's the honest truth: measuring brand ROI isn't about finding a magic metric—it's about planting the right measurement seeds from day one. We build bespoke ROI frameworks that connect brand perception shifts to commercial outcomes. Think of it as creating a garden map that shows exactly which plants (initiatives) are bearing fruit (revenue).

We track leading indicators like brand consideration and preference alongside lagging indicators like market share and pricing power. Our measurement approach captures both the immediate harvest and the long-term growth, using everything from econometric modelling to real-time sentiment analysis. Most importantly, we translate these into the language your board speaks: financial impact.