Design consistency saves 35% in costs but how do we quantify design ROI beyond efficiency metrics?

Design ROI isn't just about saving money—it's about making money. We measure design impact across the entire value chain: from improved conversion rates to premium pricing power. Consistency savings are just the appetiser; the main course is commercial impact. 

Our measurement frameworks capture both hard metrics (reduced production costs, faster time-to-market) and soft value (brand perception lift, employee pride). We've seen consistent design systems increase market valuations by improving brand equity scores. We also track "design drift"—the hidden cost of inconsistency that erodes trust and recognition. When every touchpoint reinforces your brand, the compound effect is measurable in revenue, not just efficiency.

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