Email delivers $42 ROI per dollar while social shows the lowest returns. How do you optimise channel mix when each has dramatically different performance?

Channel performance isn't about picking winners—it's about orchestrating an ensemble. Email might be your lead violinist, but even symphonies need supporting instruments. We design channel strategies based on role, not just ROI. 

Our channel mix optimisation looks beyond direct attribution to understand assist value. Social might not close deals, but it often opens doors. We map customer journeys to identify which channels influence at each stage, then allocate budget based on strategic importance, not just efficiency metrics. The result? Campaigns where every channel plays its part, creating harmony that drives results.