Only 42% of firms can quantify engagement effectiveness, yet loyal customers are worth 10x their first purchase. How do you measure what matters?

Engagement measurement isn't about counting likes—it's about tracking love. We've developed proprietary metrics that connect engagement depth to commercial value, moving beyond vanity metrics to value metrics. 

Our measurement framework tracks engagement quality, not just quantity: time spent, actions taken, advocacy generated. We use cohort analysis to show how engaged customers behave differently over time—higher purchase frequency, larger baskets, lower churn. We also measure "engagement velocity"—how quickly customers move from awareness to advocacy. The proof? Engaged customers don't just buy more; they sell for you.