Our loyalty programme shows 8.5x ROI in FMCG but how do we maintain engagement when 87% of brands are increasing digital investment?

Standing out requires standing for something. While competitors chase the latest engagement gimmicks, we build programmes rooted in genuine value exchange. It's not about having the flashiest app—it's about creating the most meaningful relationship. 

Our approach focuses on "progressive value"—rewards that deepen over time, creating switching costs through satisfaction not schemes. We design engagement journeys that feel personal at scale, using data to anticipate needs rather than just react to behaviour. In the attention economy, we don't compete for time; we deserve it. When everyone's shouting, whisper something worth hearing.