Our legal team rejects every creative name option. How do you balance trademark protection with memorable brand naming?

Legal and creative aren't enemies—they're dance partners who haven't learned each other's steps. We bring legal considerations into the creative process early, not as a final gatekeeping exercise. Our naming sprints include trademark pre-screening, so creativity happens within realistic parameters. 

We've developed relationships with specialist trademark attorneys who understand brand building, not just risk mitigation. Our process includes creating "defensible distinctiveness"—names that are both ownable and memorable. We present legal teams with full rationales showing how names can be protected through design, usage, and trademark strategy. The magic happens when legal confidence enables creative boldness, not constrains it.