Mollie's
Motel Branding
Adding character into roadside dining and motels
Mollie's motel and diner was part of the famous Soho House brands. The obvious difference being that its target market is very different - mass market and covering all kinds of people, a luxury offer for the rich, the young and the happy, and even fiddo.
Elegant, sophisticated, characterful
Elegant, sophisticated, characterful - surprise & delight, you don't find this level of everything for anything under £300 per night in the UK, where as Mollie's rooms start at £70, and their dining experience is legendary. How do you describe what Mollie's offers, other than, it's simple a Mollie's thing.
Motel and diner, for the wise and the minor
Through a six month collaborative program, we helped take the owners and Soho House team through interviews, workshops and a creative journey to discover the face of this wonderful personality. Building a brand strategy, defining the visual expression of the brand, including the logo, core brand assets, signage and wayfinding, uniforms, packaging, digital, menus and pretty much every detail.
Brahim
As a leading branding agency in London, we were approached to revitalize Mini Brahim, a much-loved convenience store brand that has been serving communities across Morocco since 1991. Originally part of Akwa Group’s roadside retail offerings, Mini Brahim has become synonymous with reliability and everyday convenience. Often found as a 24/7 offer within the Afriquia forecourt environment, the store has also operated independently across multiple locations.
Despite its popularity and strong customer base, the Mini Brahim brand had become outdated and in urgent need of a refresh. The goal? To transform it into a modern, globally competitive identity while preserving its local charm and traditional roots.
AutoPro
As a leading branding agency in Dubai, we were approached by ENOC, a prominent forecourt, roadside, and retail brand int he UAE, to develop a new and innovative car care brand. The challenge was to create a modern, disruptive brand that would stand out in Dubai’s competitive automotive market and become a flagship offering in ENOC’s brand portfolio.
The brand needed to appeal to a wide demographic—from everyday drivers to high-performance vehicles, trucks, and vans—while integrating cutting-edge car care technology. The environment also needed to reflect a clean, efficient, and premium customer experience, aligned with the high standards of performance maintenance.
